Once we formed our group (Me, Becky, Laura and Daisy) we got straight into thinking about areas of graphic design that we are all interested in.
When coming up with names we wanted to focus around our specific interests in analogue and traditional methods of design. We looked at a lot of synonyms of "different" because we wanted to do be a different kind of studio that battles against the digitisation of design. I personally really liked the names "seed" and "roots" because it portrays that idea of going back to basics or back to traditional design in our case.
Before deciding on a final name we thought it would be best to outline our 5 areas of investigation so that we could get a feel for what sort of studio we would be. We really want to emphasise the use of print based media, having something that's tactile that you can touch and feel rather than staring at a screen.
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