"A team of pencil-drawing, paper-cutting, glue-sticking, LEGO-building, camera-clicking creatives. We are directors, animators, illustrators, writers, editors and photographers, and we love playing with ideas.
Our creative process maintains focus on innovation, craftsmanship and attention to detail – from ideation through to execution.
We’ve been making stories with pictures from our studio in East London for brands around the world since 2007.
And our philosophy is simple – to make well crafted stories."
While researching for my responsive brief and looking for papercut design I came across Picturesmith who are an animation studio in London. Then I realised that they were the company who had done all the animations for D&AD for the student and professional awards. I watched their showreel and was very impressed, it almost makes me want to try out stop motion animation like this.
Even stills of the animations are beautifully composed and created. They must make some many different paper cut models for each animation. The use of the paper sculpture adds a texture and feel that could never be replicated digitally.
It is especially inspiring how smooth each of the animations are - they must have to produce thousands of frames to make it this way. Most stop motion animation has that signature jerkiness with it from where the frames skip but with these animations being so smooth it fools you to thinking that it is actually a video.
More at:
http://picturesmith.uk/
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