Our group was given the company Snask, who are based in Stockholm, Sweden. Upon first glance of their site I fell in love. Their style is so quirky and unique yet so bold and effective it just makes me want everything on the page. I have researched Snask more since my presentation as I really like their style and approach to design
We had to answer some questions about the company, so I will simply answer them below.
1. Who they are - Snask is a design, brand and film agency that in their words "creates the heart and soul of brands". I find this comment a really nice way of saying how important a company's identity is as it is the thing that most people will judge the company by. Their team is made up of a mixture of interns and the senior designers. Their team is as follows:
- Fredrik Öst · Creative Director & Founder
- Magnus Berg · Design Director & Founder
- Erik Kockum · Partner & Account Executive
- Jens Nilsson · Design Director & Office DJ
- Magdalena Czarnecki · Art Director
- Richard Gray · Graphic Designer
- Daniel Lundh · Director & Line producer
- Oskar Lundgren · D.O.P & Line producer
- George Michael · Recruitment Officer
2. Where they are based - Snask is based in Stockholm, Sweden however the two founders, Fredrik Öst and Magnus Berg went to the University of Cumbria, before graduating and founding Snask was basically created for them to have fun. But they were inspired by one main message by August Strindbergs: ”by trying the impossible one should reach the highest grade of the possible”.
3. What do they do - As I said before, they specialise in design, branding and film and they have worked with lots of big international names like H&M and L'Oreal. They also set up a film company named Snask films which creates wacky shorts and quirky stop frame animations. They also do a series of workshops and lectures including ones on stop motion animation, creative entrepreneurship and graphic design as a general subject.
4. How do they do it - Most of their work starts out as a hand crafted piece, which I find really inspiring as I love both digital and traditional mediums. For example for the coverof Printing Friends below they used 3 different printing methods to make this psychedelic rainbow effect. This sort of attention to detail, in my opinion, is what makes them stand out at a design agency.
5. What makes them unique - First of all I'd like to mention their amazing manifesto for making them unique. Even though it makes you chuckle, most of the things on this list are very true.
I like the idea that they aren't scared to make enemies as they create graphic design that can be personal or sometimes controversial. They do design for what they stand for, not for money. I will have to quote what they have said on their website as I cannot say it more succinctly.
"We believe in standing out and have opinions to stand up for. To be a part of the present time and have the gaze nailed to tomorrow. We believe in telling stories and to really dare to be personal. To constantly question and challenge social conventions and to never be afraid of making enemies. Why? Because with obvious enemies a brand becomes clear and distinguishable, and will have millions of fans and followers. Finally we believe that the only right way is your own, walk with us."
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