Thursday 5 February 2015

OUGD402 - Studio Brief 1 - Ged Palmer - Lettering Artist

http://www.gedpalmer.com/


GED PALMER IS A LETTERING ARTIST & SIGN PAINTER BASED IN LONDON.

With over twelve years experience of working with letterforms Ged offers typography, calligraphy, lettering & sign painting to discerning clients in the UK and abroad. His work has been recognised by the International Society of Typographic Designers, the Type Directors Club and various publications worldwide.

I found Ged Palmer while scrolling through Pinterest for inspiration. He specialises in hand drawn typography and sign writing, which some might say is a dying art. He posts lots of videos of his process so it is very inspiring to watch. I love the flourishes that he uses within his sign painting on shop windows. 



Like here in a tattoo shop he has used a traditional tattoo found which combines ornamentation with a serif font. The ornamentation reminds me of victorian plaster decoration. 




Custom Logotypes. 


Palmer also specialises in creating unique logotypes for companies and custom fonts. Here is a selection of some of my favourites. 
I love the decorative serif used as a dramatic logo. The boldness of the letterform draws you straight in while the subtleties of the detail in the design keep your eyes lingering there.

He also shows that you can still do modern looking hand lettering as most people associate hand lettering with calligraphy. But the geometric shapes in this clean font is very effective. I love the clever use of the shadow to create the P.
These two logos use very clever but subtle use of shapes to describe the name in the imagery. The tusk logo's k's tail flicks out to look like an elephants tusk. The weight of the font used also represents the hugeness of the animals that have tusks. For the Shepherds logo he has used the shepherd's crook within the S of the logo. I really like how these elements are minimal and subtle so it makes it look sophisticated and not over the top.

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